A website is a basic need for small businesses, but you don’t have to use a large number of IT processes to make it happen – let a web hosting service do the major recovery.
In a digital age characterized by an ever-active and always connected population, your company’s website often serves as the main business for your company. Whether it’s a website with the latest technology that many IT professionals need for maintenance, or just a website with contact information – you make the first major impression on your site.
What is Web Hosting?
With a small fee, a web hosting service can give your company a domain name and publish a reliable, secure website that guides customers to your products and services. All you need is a few clicks of the mouse, basic information and about an hour of your time.
The basic definition of web hosting is as simple as possible: it is a service that provides the infrastructure that an organization can use to publish a website. A web hosting service usually charges a recurring charge that provides a domain name, web storage space, and a server that provides general Internet access and a web browser.
How to choose the best web host? And who are the main players in web hosting?
There are dozens of reliable and functional web hosting services available worldwide. Most offer similar basic web hosting services, while some specialize in less crowded and potentially more profitable specialized markets. Choosing the right web hosting service for your small business should be carefully considered and considered.
Perhaps the most important factor in choosing a web hosting service is knowing exactly what your company needs from the provider. Most web hosting providers (listed below or not listed) work with you to provide the service and functionality you have requested, but only if you can express these requirements consistently.
This list of web hosting services in Table A is in a specific order and is just one example of the services available. The features offered by each provider and the cost of its services change over time. It is therefore important to make your own choice before deciding which service is best for your company.
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Advanced features such as script support, shopping basket infrastructure and guaranteed duration depend on the web hosting company. These additional and advanced features distinguish one web hosting service from another and are the factors that determine which service is right for your business needs.
Websites offered by web hosting services are usually divided into one of these four categories.
Common: Probably the most common choice for small businesses with minimal traffic and shared hosting means that more than one site is stored on a server or hardware. Shared servers are often the cheapest option and therefore attractive to start-ups and other small businesses.
Dedicated: When a server hosts a single site, it is referred to as an exclusive server. With this configuration, the server’s computing power can only be concentrated on the hosted site. An exclusive server is usually more expensive than a shared server, but the extra cost may be worth it for companies where website performance is the key to success.
Cloud hosting (VPS): As with the shared server, virtual private servers (VPS) allow many sites to be hosted by a cloud-based server system. VPS is essentially the version of a cloud-based shared server. However, due to the scalability, flexibility and surplus cloud computing, VPS can offer more features. VPS is often a good choice for companies with computer and work requirements that change over time.
WordPress: Of course, a managed WordPress server can be offered through one of the three configurations listed above. The difference is that a WordPress server has been developed and optimized specifically for WordPress sites that are often used by bloggers, journalists and other content creators.
The type of web hosting server that ultimately selects your company depends on your service requirements. Before considering a web hosting service, you should carefully evaluate the requirements of your business for your website. In addition, the future requirements and capabilities of the web hosting service you choose can be flexible and flexible.
A previous Clutch study of 351 small business owners in 2018 found that 64% of respondents currently have a website. It is important that about a third of respondents who do not currently have a website design by the end of 2018, about 58%. The survey also found that 26% of small businesses surveyed paid less than $ 500 to build and present their websites.
In this digital age, the website has become the public face of many organizations. In this way, a company often makes official contact with a potential customer and is therefore extremely important in acquiring and retaining customers. If your small business does not have a website, it has a serious competitive advantage. A website is a common practice in the modern world.
Cost is perhaps the most obvious and least important issue. Most web hosting services offer their basic services at a reasonable price. On average, the subscription price for standard web hosting services can be purchased for less than $ 10 a month, including the purchase of a domain name.
Read the fine print on your contract, as many services offer a low bid price for the first or two years and increase the price to the normal level after the end of the bid period.
It is understood that additional services contribute above the basic level and the overall cost of the service varies. Companies that need advanced operations, therefore, want everything in writing, possibly in the form of a service level agreement (SLA).
According to Hosting.com, slow-loading sites cost the US e-commerce market more than $ 500 billion a year. Customers have little tolerance for reduced website traffic, so the performance of the Web host plays an important role in decision making.
When comparing the performance of different web hosting services, be aware of the material used by the provider. You should also consider the type of server you want to use on your site: shared, exclusive or cloud-based. Your choice determines which performance you can expect from your web host.
In addition to high performance speed, some companies need a web hosting service that can scale performance at a glance if desired and reduce demand. For example, a retailer has a season in which thousands of orders arrive in a few weeks. The hosting service should be able to zoom in and out as needed. This is an advanced feature that not every web hosting service can offer.
Once you’ve set up your site, you want it to be 100% available. However, no web hosting service can guarantee perfection. Therefore, most providers aim for 99.9% availability. If your company is willing to spend a little more on additional availability guarantees, you may be able to negotiate 99.99% availability. Regardless of the level at which you agree, you must record it in an SLA.
While all technical issues are important when choosing a web hosting provider for the decision-making process, the most important factor is customer support and the in-depth relationship that your company can have with the provider. If you choose a service, you can create a cheap workforce by serving your customers through the web hosting service provider.
How Sean Garrity puts it:
“In the eyes of the customer, a stable support system is probably the biggest difference. No one wants to send support cards to food and hope that one day someone will come back. The best hosts offer personalized customer service through direct telephone or chat representatives. Many they add a knowledge base that allows self-service for fewer technical problems. “
According to a report by security company SiteLock in 2018, the average SMB site was attacked 58 times a day. Small businesses – most of which are already expanding their limited resources – would find it difficult to repel so many attacks on their own.
A web hosting service must have the resources and resources to provide a secure web infrastructure with the latest updates, code updates and active security protocols required to stop cyber attacks on a daily basis. Security features, warranties and expectations must be negotiated as part of an SLA.
In addition to the speed of processing the interactions, a small business should also consider the amount of data needed by the web hosting service. A small business with a website that attracts few visitors a day and searches for contact information has many different requirements from a company that transmits thousands of multimedia files each day.
Most web hosting services can handle different scenarios. However, this will adjust the price depending on the bandwidth required. An SLA that accurately measures the bandwidth your site needs and takes into account any bandwidth requirements that may arise, helps to avoid unexpected service costs.
Website hosting services offer different levels of storage depending on your requirements. A small company with only one destination page has completely different storage requirements from a company with hundreds of pages of content. Making the right decision about storage depends on the needs of your business and must be documented in the SLA.
Website creation tools
Many web hosting services offer a range of building materials that facilitate the development of a professional website.
Most of the popular web hosting services have access through a standard web browser. You can use this interface to update your content, monitor visitor activity and manage your site differently. This configuration is ideal for simple websites that are typical of small businesses.
If you need to apply special scripts, enter specific code, add widgets to track ads, etc., you want to consider the advanced requirements of a web service. If the services of your service provider’s internal technicians are required to have access to these functions, this can significantly increase overall effort and cost.
With the recent implementation of the GDPR and other data protection laws, compliance with regulations has become an important issue when choosing a web hosting service. A satisfactory service should provide special security regarding the protection of data collected by your site.
When considering whether a future service will meet AEQP and other regulations, ask questions about data encryption, support for SSL certificates, security of the web hosting automation platform, application of firewalls and internal security measures such as secure passwords and passwords. identity check. . This information must be detailed and documented in an SLA.
Operating system: Linux versus Windows
Most web servers use a version of the Linux operating system and related web services infrastructure. However, some organizations prefer a Microsoft Windows server. While many web hosting services can process one or the other operating system, not everyone will – and will charge different fees depending on the operating system. Before making a decision about your service, you should check the features.